The Commercials team at Puraffinity oversees marketing and promoting the company's flagship product, Puratech. They are responsible for creating and expanding the customer base using our CRM platform. Their main goal is to increase revenue and ensure the company's profitability. Additionally, the team is responsible for managing Puraffinity's customer engagement and retention, as well as all marketing communications and strategies to maintain a positive brand identity. Their duties also include generating and maintaining user acquisition, lead generation, and retention/engagement.